Honestly, I wasn't sure what to think at first. Obviously, it's meant to attract adult readers and writers, but I had a hard time understanding just what they are trying to raise money for. I read through the gig several times, and what I walked away with is that this is to create workshops for writers to increase their romance/adult topics themes (I'm keeping this as g-rated as possible, especially with my upcoming nomination into IBBA on Goodreads, but hopefully you understand what I am trying to say here!). They are also trying to integrate more classic art with novels - like the kind of art you find in a fancy art museum, not that contemporary "splatters" stuff that often passes for art in galleries. ;)
Normally I would post the graphic of the link, but I need to censor it for my lovely audience, so I'm just going to post the link HERE. If you are interested, definitely check it out!