Recommended Read - Looptail by Bruce Poon Tip

<a href="https://www.goodreads.com/book/show/17333463-looptail" style="float: left; padding-right: 20px"><img border="0" alt="Looptail: How One Company Changed the World by Reinventing Business" src="https://d.gr-assets.com/books/1378070868m/17333463.jpg" /></a><a href="https://www.goodreads.com/book/show/17333463-looptail">Looptail: How One Company Changed the World by Reinventing Business</a> by <a href="https://www.goodreads.com/author/show/6922566.Bruce_Poon_Tip">Bruce Poon Tip</a><br/>
My rating: <a href="https://www.goodreads.com/review/show/1614025037">4 of 5 stars</a><br /><br />
As a travel agent, I knew of G Adventures from various trade shows and classes. However, I didn't really appreciate all of their nuances until I read this book! It's a great example of doing what you feel is right, even when it goes contrary to popular business practices. The strategies won't work for everyone, but it's still a really good read for anyone in the small business world who wants to provide authentic products or services to their customers.
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