My rating: <a href="https://www.goodreads.com/review/show/1614025037">4 of 5 stars</a><br /><br />
As a travel agent, I knew of G Adventures from various trade shows and classes. However, I didn't really appreciate all of their nuances until I read this book! It's a great example of doing what you feel is right, even when it goes contrary to popular business practices. The strategies won't work for everyone, but it's still a really good read for anyone in the small business world who wants to provide authentic products or services to their customers.
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<a href="https://www.goodreads.com/review/list/5840964-jessica-buike">View all my reviews</a>
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